Air Marketing
As a start-up telemarketing agency Air Marketing had no foothold in the market place. But they were ambitious and looking for leads and clients outside the local area.
About the client
River Cottage wanted to quickly increase ticket sales in the final weeks leading up to a key event. Their Facebook campaigns weren’t fully capitalising on their existing loyal and engaged fanbase, and they wanted to reduce CPA for ticket sales (previously £20).
Ticket Sales in 2 Weeks
What did we do?
We implemented a Facebook advertising campaign utilising both retargeting as well as highly-specific targeting of River Cottage’s key customer audience groups.
Our retargeting campaigns were refined further through interest segmentation to maximise relevancy. Throughout the campaign, we needed to act quickly in order to test and identify the most effective approach and maximise results in a short time.
Return on Ad Spend
How did it go?
Because our campaign targeting was highly focussed, and ad creatives extremely relevant to each audience group, we were able to cut CPA by 75% and increase ROAS by 57% while increasing ticket sales in the final weeks.
What the client had to say
River Cottage appointed Aquamarine to work with us for a campaign on one of our events and we were very impressed. They delivered a great campaign under a tight schedule and were very responsive and helpful. Would definitely recommend.
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