Many digital marketing agencies will claim to be certified in this or that, and partners of X and Y – but what does it all this mean?
Essentially, becoming a partner of a global brand signifies that you adhere to their high standards and best practices, and are worthy of being mentioned in the same breath.
So, being a Google Partner Agency must be a good thing then? Well, we’re pretty proud of it. But not just because it looks good, but because it means we’re able to deliver better value for our clients.
Here’s why it’s great for our clients, and why you should be working with a Google Partner Agency:
1) We’re Fully Trained and Certified to the Highest Standards
Perhaps most importantly, all of our Account Managers are fully trained and certified in Google AdWords. This is one of the most fundamental aspects of qualifying to become a Google Partner Agency. Google regularly checks to ensure all certifications are current, and that account management within the agency meets Google’s standards for best practices.
This means you’ll have ultimate peace of mind. You don’t just have to take our word for it (although, you could), it’s been certified by one of the largest brands in the world. You can take confidence knowing that your AdWords account will be managed to the highest standards, by people who know exactly what they’re doing.
2) We Have Our Own Google Team
Being a Partner Agency comes with certain benefits from Google – such as having our own dedicated team to assist with any account issues. No waiting in line like everybody else if any issues arise, we have quick access to those who can get your accounts back up and running in no time at all.
Being able to deal with any account issues this quickly means our clients get exceptional value. Their accounts are operating at optimal levels for the maximum time possible.
3) We Have to Meet a Minimum Spend
To qualify as a Google Partner Agency we have to have a minimum ad spend of $10,000 over 90 days across our client accounts. This ensures we’re set up to handle large budgets and can effectively manage our clients’ accounts. Being able to control large budgets and not waste ad spend is a fundamental skill for a PPC account manager – and one that Google requires we have for our Partner status.
Again, it’s more peace of mind for our clients – they can trust that we’re able to manage their AdWords account responsibly and efficiently.
4) We’re Well Ahead of the Curve
As a Partner agency firmly in Google’s good books we get access to new and updated features before they go on full release.
Being able to use Google’s beta-features is one of the more exciting benefits for us and our clients. Getting these new tools before competitors, means that our clients’ accounts reap all the benefits ahead of their competition! In the highly-competitive world of Google AdWords, this can make a significant difference, especially when these features can remain beta-only for several months and sometimes even a year.
5) We Work Hand-in-Hand with Google
As a Partner Agency, our success and the success of our clients’ accounts is Google’s success as well.
Google take an active role in ensuring we’re as good as we can possibly be, for the benefit of our clients. This can mean keeping us up-to-date on the latest features, exclusive training and ensuring that our accounts are optimised to their maximum potential. The result is you get a better performing agency, all at the expense of Google!
So, besides a lovely badge that we get to display proudly on our website, you can see that being a Google Partner Agency conveys a whole host of benefits to our clients. They can sit back in confidence, trusting that their accounts are being looked after by some of the best in the business, with the best support available.
If you’d like to start reaping the rewards of working with a Google Partner Agency, or you’d like a free PPC account audit, get in touch with us today.