Return on Ad Spend

What did we do?

We created an integrated paid and organic approach which focused on attracting new customers, as well as strengthening and sustaining existing customer engagement with the Shrieking Violet brand.

Our retargeting ad campaigns focused on converting warm audiences into customers by driving them towards completing their first purchase.

Revenue Increase

How did it go?

Our strategic approach meant we drove a 32% increase in Facebook-generated revenue against the previous year. We also brought overall CPA down to £6.40, which is below the jewellery e-commerce average of £10. Shrieking Violet’s paid campaigns have achieved a £3.23 Return on Ad Spend.