Air Marketing
As a start-up telemarketing agency Air Marketing had no foothold in the market place. But they were ambitious and looking for leads and clients outside the local area.
About the client
Columbus Travel Insurance were falling short of their ambitious revenue and Return on Investment targets for the Italian market. Their PPC campaigns weren’t capitalising on their brand reach and adverts just weren’t relevant enough.
Ad Spend reduced by
What did we do?
We implemented a full account restructure to make sure their campaigns were up to scratch. We created highly relevant keyword groups and adverts to ensure Columbus hit their targets.
Increase in ROI
How did it go?
Our account restructure saved Columbus 18% in ad spend and lead to a staggering 49% increase in revenue. Because our campaigns were highly focused we also increased the Return on Investment from £2.21 to £4.02.
What the client had to say
Yes, I recommend Aquamarine!
Why? Simple, they have increased my revenue, reduced spend and I improved my profit.
What they have done? I think, they understand my needs properly, by analysing my PPC situation and all the other channels connected to my business. They took all the strong points from other channels and optimised them into a PPC strategy.It has been a complete success, because I have grown massively in terms of brand, audience and sales; plus, I have developed a stronger loyalty in my clients
Other companies we've helped
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