18 July 2018 Which Social Media Platform Should You Be Using? Will Hockin Social Media With so many social media platforms available to businesses now it can be very tempting to jump on as many as possible in the hope of reaching as many potential customers as possible.
4 July 2018 What's the Perfect Length for Your Content? Will Hockin Content & SEO It’s a question I hear fairly regularly. ‘How long should my blog posts be?’ ‘Is my content too long?’ The answer, invariably, is that it depends. It’s a very boring answer, but it’s true.
20 June 2018 Why Social Media Matters for B2B Marketers Will Hockin Social Media Instagram is just pictures of grumpy cats with words over the top, right? What use is that to an accountancy firm? Why should B2B companies bother with social media at all? Dismissing social media for B2B would be rather hasty.
23 May 2018 How to Build Customer Relationships on Social Media Will Hockin Social Media When you look at the brands that are doing social media right, you’ll notice one thing – they all have a following of loyal customers. Loyal customers who choose them time and time again, even over the big names who have famously dominated the marketplace. Why? Because those are the clever brands.
17 May 2018 Why and How to Write Tone of Voice Guidelines for Your Brand Will Hockin Content & SEO Presenting a consistent image of your brand extends even to the words you use and how you say them. This might seem obvious, and you may think you’re already doing this, but if you don’t have a clear Tone of Voice (TOV) guideline document then you’re not.
2 May 2018 Your Guide to a Thorough Social Strategy - Part Two Will Hockin Social Media In part one of this guide, we looked at how to get your social strategy started. Beginning with setting some SMART goals and giving your actions on social media a purpose. Then moving on to social media audits and finding your perfect audience. Now we’re going to look at how you build a strategy for that.