Jargon Busters: PPC
Vicky Heelis PPC
PPC is full of abbreviations and jargon. Even the name is one. You don’t catch many people typing out Pay-Per-Click rather than PPC. Perhaps people are just too busy. Either way, PPC is just the start of abbreviations in this world, so we've put together a Jargon Busters guide to help you navigate it.