Blog posts from Geoff Atkins

2 September 2019

The Loss of Average Position; Why and What Next?

For many people the Average Position column within Google Ads or their monthly reports is one of the most important metrics. But as of the end of September 2019, Google are discontinuing this metric. What does this mean, what will we use instead, and how will that affect you?

5 September 2018

How and When to Not Use Google Ads' Automated Bidding

Geoff Atkins PPC

This isn’t a conspiracy piece. I’m not going to say, “Oh, how can you trust a big corporation like Google to spend your money for you, especially when they’re receiving the money you spend?”.

8 August 2018

What to Think About When Commissioning a Digital Marketing Expert

Geoff Atkins PPC

Your brand spanking new business is about to launch. You’ve got a killer idea to exploit a niche in the market, you’ve got a flashy logo, sparkly new offices, and a team of bright-eyed people behind you.

25 July 2018

How To Tell If Your Landing Page Is Wrong

Geoff Atkins PPC

It’s been said that if you put an infinite number of chimpanzees in front of an infinite number of typewriters, then one of them would type out the complete works of Shakespeare. But that doesn't guarantee your landing page will eventually convert.

28 March 2018

Turning Snow Into Profit!

Geoff Atkins PPC

The world’s best snow shovel salesman could never have anticipated the boost in sales they would receive this March, and the recent bad weather got me thinking. Is your PPC account prepared to capitalise on these adverse weather conditions? If it snows, do you have campaigns on standby targeting key areas affected?