Blog posts from Alona Kemmett

14 March 2018

Aquamarine’s New Additions!

Some of you may have already seen that we've had some new additions in the office recently. So we thought it was only fair to let the newbies introduce themselves and let you know what they've been up to. We're sure you'll get to know them very well in the coming weeks and months.

27 February 2018

Five Negative Lists for Every PPC Account

Alona Kemmett PPC

You can tell a lot about an AdWords account by reviewing its search queries - i.e. the terms web users are typing in to trigger your ads. This data should be reviewed at least weekly, with negatives added to filter out the less relevant traffic from eating into your budget.

8 December 2017

Social Media Predictions: 2018

Alona Kemmett Social Media

There have been many twists and turns in the world of social media in 2017. Instagram took over from Snapchat with Instagram ‘stories’, Snapchat announced plans for a complete redesign, Pinterest has stepped up as a leading platform for advertisers, and Facebook has added so many new features it's hard to keep up with!

6 December 2017

Less is More with Christmas Copy

Alona Kemmett Content

We are in the full throes of the festive season with less than 3 weeks til Christmas (already!). At this time of year many of you may be snowed under with briefs of Christmassy copy, however, there can be such thing as overegging the figgy pudding! Leave the Clichés at the door.

22 November 2017

Black Friday PPC Tactics

Alona Kemmett PPC

If you haven’t already heard of it, Black Friday is a discount shopping event that originated in the US which is held on the 24th November, the day after Thanksgiving. It’s one of the biggest shopping days of the year with huge bargains online and in-store to entice shoppers to buy for Christmas.

16 November 2017

Scott's Six Months at Aquamarine Media

Alona Kemmett Company News

I have been at Aquamarine Media for 6 months on the 15 th of November, and time has flown by! I’ve made the 88-mile trip to the Quay and back from Plymouth for roughly 132 working days, totalling a massive 11,616 miles. Google says that’s the equivalent of travelling to Thailand and back. Thankfully I’ve