Strong and dynamic copy sets apart the trusted, well-loved brands from those who seem disinterested in connecting with their audience. Well written copy can instantly uplift your online presence, and breathe life into your brand voice, transforming the overall look and feel of your business for the better.
Think about it, would you be more likely to take interest in a website that has a load of text that sends you to sleep, or one with succinct wording that grabs your attention with a relatable tone?
Copywriting is an Investment
Unfortunately, copywriting is something that many people think is not worth investing in, often being left at the bottom of the agenda (if it's in there at all). Yet, when there is so much competition in the marketplace, killer copy will help you to stand out by amplifying everything that is unique about your brand, in a right of its own.
If you find yourself unsure of how to divert more people to your site, a blog or whitepaper series can also fix the weak link between your website and social media accounts. This can come with a host of benefits, including increased traffic to your website, higher engagement, and possibly more sales. The effectiveness of this is heightened even more when integrated with a well-planned social media campaign.
A Copywriter Helps You Connect
A skilled copywriter will be able to empathise with the customer and then present your product/service as a solution to their problem, helping you to fully connect with your audience.
Bringing a fresh pair of eyes in may even find a new angle or suggest alternative routes that you may not have even thought of before. It's a lot harder to notice holes in your own work, rather than looking at it from a neutral outside perspective.
There is nothing worse than reading copy that is full of spelling and grammatical errors. It gives the impression that you don’t care about your business enough to spend time on proof reading or running it through anyone. It could even be an indicator to some people that it's an untrustworthy site that will give their computer a virus!
Bad Copy Wastes Resource
They say that ‘time is money’, but if you are writing unprofessional copy you are wasting both precious resources. It's very time-consuming to have to go to change your text every time you (or someone else) notices an error, not to mention damaging to your brand when it has already been published.
Ultimately, copywriting should make up a key aspect of your marketing strategy. Building trust between the business and its stakeholders (e.g. customers) is crucial because nobody gives anything to someone that they don’t trust. If your customers believe in your company as much as you do, then they will be much more likely to follow and engage online, recommend to others, and be loyal to your brand.
Well-crafted and persuasive copy can make the reader forget that they are being sold to, improving the customer relationship, and seducing their interest in your product or service.